Political Direct Mail & Print
Full-service political direct mail and print that lands in voters' hands. Voter-targeted postcards, mailers, and custom pieces in a wide range of sizes and stocks, printed on the right material for the message, with postage and mail-house logistics handled end to end.
Key Features
- Wide range of sizes from standard postcards to large-format flat mailers, with custom sizing available on request
- Multiple paper stock and finish combinations, from mid-weight cardstock to heavier flagship stocks and lighter cover options
- Postage included in every quoted mail program
- Optional custom mail-piece design service
- Voter-file matched mailing universes
- List hygiene, NCOA, and address standardization on every drop
- Full mail-house logistics from print to in-home delivery
Direct Mail That Still Wins Elections
Direct mail remains one of the most persuasive and trusted channels in political campaigns. Unlike a digital ad that disappears after a swipe, a well-designed mail piece sits on the kitchen counter, gets passed between household voters, and stays in the home for days. That extended dwell time is why mail still drives persuasion and turnout in races where every household contact matters.
Our direct mail and print programs are built around the same voter-file targeting we use for digital and phone outreach. We match your voter universe to mailable household addresses, scrub against NCOA and undeliverable lists, and design mail pieces that match the moment in the cycle, whether that's an early biographical introduction, a mid-cycle persuasion hit, or a final-week GOTV reminder.
Mail integrates naturally with our other voter outreach channels, including live calls, P2P texting, display advertising, and voter data services. A connected program lets your campaign hit the same voter across multiple channels in the same week, which compounds recall and lifts response on every channel running.
Why Campaigns Still Send Mail
Direct mail gives political campaigns tangible voter contact at the household level, with the kind of dwell time and trust no digital channel can match.
Lives in the Household
A mail piece sits on the kitchen counter, gets passed between voters, and stays in the home for days. No other channel offers that kind of dwell time.
Voter-File Precision
We match your voter universe to mailable household addresses, so every piece reaches the exact voters your campaign needs to persuade or mobilize.
Postage Included
One all-in number covers print, postage, and mail-house logistics. No surprise add-ons, no separate postage invoice at the end of the program.
Multi-Channel Reinforcement
Mail layered with digital ads, live calls, and P2P texting compounds voter recall. Every channel gets stronger when they hit the same voter together.
Sizes & Formats for Campaign Mail
The right mail piece size depends on what your campaign needs the voter to do. Below are a few of the sizes we run most often. We can also quote custom dimensions, folded pieces, and self-mailers.
Examples of common formats, not a fixed catalog.
Best for: Tight, high-frequency reminders, GOTV nudges, and save-the-date pieces
Cost-efficient size for closing-week saturation across a large universe
Best for: Stand-out persuasion mail with room for biography, contrast, or issue framing
A workhorse format for mid-cycle persuasion drops
Best for: Full-format flagship pieces with detailed bio, side-by-side contrast, or endorsements
Maximum real estate for the most important pieces of the cycle
Paper Stock & Finish Options
The feel of a mail piece changes how voters read it. Heavier stocks and gloss finishes signal a marquee piece. Uncoated stocks read more personal, like a letter from a neighbor. We can source a wide range of stocks, weights, finishes, and coatings.
Examples of stocks we run frequently. Have a specific stock or finish in mind? Ask us and we can quote it.
| Stock | Description | When to Use It |
|---|---|---|
| 14PT CS2 | Mid-weight cardstock, full color on both sides, glossy UV finish on front | Most-used choice for persuasion mail. Premium feel without the weight of 16PT. |
| 14PT Uncoated | Mid-weight cardstock, full color on both sides, no coating (matte feel) | Personal-feel pieces, handwritten-style letters, or testimonial mailers. |
| 16PT CS2 | Heavier cardstock, full color on both sides, glossy UV finish on front | Flagship persuasion or contrast pieces where weight signals importance. |
| 100LB Gloss Cover | Lighter cover stock, full color on both sides, light water-based gloss | High-volume drops where every piece needs to be cost-efficient without losing color quality. |
Need something different? Tell us what you have in mind and we'll source it.
How a Direct Mail Program Comes Together
From universe build to in-home delivery, our team manages every step of your political mail program.
- 1
Build your mail universe from voter-file data, geography, party, vote history, and any custom filters your campaign needs.
- 2
Process the list through NCOA, address standardization, and deduplication so every piece lands at a deliverable household.
- 3
Pick a size and stock that matches the message and the moment in the cycle, then finalize creative with your team or ours.
- 4
Print full-color on both sides at the chosen stock and finish, with proper "Paid for by" disclaimers and authorization language baked in.
- 5
Drop at the mail-house with delivery timing aligned to your in-home target window, then track the program through to the mailbox.
What's Included End to End
Our direct mail programs are turnkey. From the first universe pull to the moment your piece lands in the mailbox, our team handles every step so the campaign can focus on the message, not the logistics.
Postage included
Every quoted mail program includes postage. You get one all-in number for the full program, not a print quote plus a separate postage bill at the end.
Optional custom design
Custom mail-piece design is available as an add-on. Our political design team handles creative, layout, headline writing, photo selection, and disclaimer placement.
Voter-file matching
Universe construction uses the same voter-file data layer as your digital, phone, and texting programs, so every channel reaches the same audience.
List hygiene and NCOA
Every list is processed through NCOA, address standardization, and deduplication before drop, so postage isn't wasted on undeliverable addresses.
Print production
Full-color on both sides at the size and stock you choose, with quality control on every run before the pieces ship to the mail-house.
Mail-house drop and tracking
Delivery timing aligned to your campaign's in-home target window, with tracking through to the mailbox so you know when pieces are landing.
Disclaimer and compliance review
Every piece is reviewed for FEC and state-specific "Paid for by" and authorization language before it goes to print.
Ready to Drop Mail?
Send us your universe size, target in-home date, and any creative you already have. We'll come back with size and stock recommendations, a production timeline, and an all-in quote that includes postage.
Get a QuotePair Mail With the Rest of Your Program
Direct mail hits hardest as part of a multi-channel program. Layer mail with phone, digital, and data services to compound voter recall and lift response on every channel.
Frequently Asked Questions
Ready to Win Your Next Campaign?
Let's discuss how Point Blank Political can help you connect with voters and achieve your campaign goals.
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Or reach us directly
hello@pointblankpolitical.com