At Point Blank Political, we understand the importance of accurate and data-driven research when it comes to understanding the beliefs and opinions of American voters. That’s why we’ve developed a top-notch public opinion polling system to provide our clients with the information they need to succeed in their political campaigns.
As a preeminent political consulting organization with over 2,000 successful campaigns under our belt, we use high-quality data to identify active voters for our surveys and employ a strategic approach to polling. We base our poll results on scientific validity and weight the findings using the Random Iterative Method (RIM) model. To ensure that our samples and survey findings are representative and reliable, we also use diagnostics and metrics during the sampling and weighting processes.